About us

Wetsuit and apparel specialist HUUB has the vision to create better products combining research, science and reality. Team HUUB has four decades worth of experience gained in the field of endurance sports. Focusing wholly on the athlete and maximising performance and comfort, the HUUB team explores both the odd and the conventional to create the best.

HUUB are not slaves to fashion, but to form, fit and performance. They believe quite simply that they have delivered what competitors want. What's more, they know their wetsuits work, because the science says so.

The HUUB team understands the specialist technical and scientific fields associated with triathlon, including hydrodynamics and swim stroke analysis. From smart scientist HUUB Toussaint, clever Swim Smooth guys Adam Young and Paul Newsome to pragmatist Dean Jackson, they are focused on bringing cutting-edge innovation to their products, while retaining a sense of reality and accessibility.


HUUB wetsuits, clothing, accessories and goggles are worn by sporting stars such as Rio 2016 medalists Jonathan and Alistair Brownlee, Richard Varga (fastest swimmer in ITU triathlon), Olympic Silver medalist Henri Schoeman, Paratriathletes Phil Hogg, Joe Townsend and Olympic Champion Jetze Plat. As well as possibly the greatest supported female athletes in triathlon - twice World Champion Helen Jenkins MBE, Yvonne Van Vlerken, Jess Learmonth, Sophie Coldwell, Georgia Taylor Brown, and Hannah Cockroft. Also, proudly supporting Professor Greg Whyte and the young inspirational Bailey Matthews.